Passionate about travel all her life, Siv Wadlin, founder of Travel by Siv, was born in Vasterås, Sweden, a town approximately 100 kilometers west of the capital of Stockholm.

For over 40 years, Siv has been an advisor, confidant and advocate for discerning corporate and leisure travelers to prestige destinations around the world.

Siv’s global relationships with the world's most respected airlines, hotels, cruise lines and tour companies ensure the best value and most memorable experiences, whether traveling on business or pleasure.

Clients and other travel professionals turn to Siv’s specialized knowledge of Sweden and Scandinavia, born from her adventures throughout the region with her grandparents who raised her on Viking Sagas. Like the Vikings, Siv also discovered the New World. Although she lives and works full time in New York City, she still calls Scandinavia home.

Travel By Siv is a licensed affiliate of the prestigious Tzell Travel Group. With one billion dollars plus in annual sales, Tzell Travel Group is currently ranked as the nation’s fourth largest corporate travel management company, according to Business Travel News.